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Live Six Die Six is a brand built on the idea of living with purpose and leaving without regrets. Centered around the number 6—symbolizing balance—the brand encourages individuals to stay grounded while pushing themselves to grow every day.

Influenced by elements of Japanese culture and inspired by established names in fashion, Live Six Die Six aims to create more than clothing—it’s about building something that lasts.

The message is simple: life is short, so give it everything you’ve got.

Live Six Die Six - Live With No Regrets, Die With No Regrets 


Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™